Winery Gets a Taste of Success

Winery

Company Type:

Automotive

Goal:

Increase Tour Sales and Visits

Tactics Used:

Keyword Search Targeting, Category Contextual Targeting, Site Retargeting, Geo-Fencing

Challenge Outline:

A winery was looking to increase visits, tour sales and awareness among its target audience of wine enthusiasts. They enlisted the help of Grenis to utilize new geo-fencing technology and several other programmatic advertising tactics to more effectively reach their audience and drive up their CTR.

Solution:

Grenis and the advertiser developed a comprehensive strategy of keyword search retargeting, site retargeting, category contextual targeting, mobile geo-optimization and geo-fencing. The team established keywords that were most likely to reach users likely to visit the winery and drew geo-fences around stores and wine festivals to target individuals who visited those locations. After campaign launch, Simpli.fi and our multivariate algorithms worked to further optimize the campaign mid-flight by adding more relevant keywords and adjusting the frequency cap to serve more frequent impressions throughout the day.

Results:

Over the first four months Grenis was able to deliver a strong CTR of .11% and track over 150 visits to the Winery location.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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