Veterinary Health Clinic Targets Pet Owners

Hospital and Healthcare

Company Type:

Hospital and Healthcare

Goal:

0.1% CTR

Tactics Used:

Targeted Advertising: Geo-Fencing, Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A provider of pharmaceuticals for companion animals was looking to drive awareness among their target audience and encourage pet owners to ask their veterinarian about their products. They enlisted the help of Grenis to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving a .1% CTR.

Solution:

Grenis and the advertiser developed a comprehensive strategy of geo-fencing, keyword search retargeting, category contextual targeting, and site retargeting. The team built custom-shaped geo-fences around veterinarian offices and dog parks in several markets where the products are offered, while keywords and categories targeted those searching for and reading about flea prevention, ticks, heartworm medicine and more. With quick learning after campaign launch, Grenis and our multivariate algorithms made mid-flight adjustments to improve performance, including removing poorly performing geo-fences, keywords, and domains.

Results:

Grenis delivered a CTR of .34%, more than tripling the client’s initial goal of .1%. The CTR for video was .63% and .31% for display, and the video creative experienced a 75% completion rate.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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