University Prep Class Scores High CTR

Education

Company Type:

University

Goal:

.1% CTR

Tactics Used:

Programmatic Advertising: Keyword Search Targeting, Category Contextual Targeting, Site Retargeting

Challenge Outline:

A university’s continuing education department was looking to promote GRE and GMAT test preparation classes. They enlisted the help of Grenis to more precisely target their intended audience with the goal of achieving a .1% CTR.

Solution:

The Grenis team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, Grenis and our multivariate algorithms were able to make mid-flight optimizations to improve performance, including fine-tuning keywords, blacklisting specific domains and making adjusting frequency caps.

Results:

Through multiple tactics and post-launch optimizations, Grenis was able to achieve a CTR of .18%, exceeding the client’s goal.

Top performing keywords:

  • Gre
  • Gmat
  • gmat prep

Top performing domains:

  • citationmachine.net
  • mensocietymag.com
  • latimes.com

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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