A university’s continuing education department was looking to promote GRE and GMAT test preparation classes. They enlisted the help of Grenis to more precisely target their intended audience with the goal of achieving a .1% CTR.
The Grenis team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and site retargeting. With quick learning from the campaign launch, Grenis and our multivariate algorithms were able to make mid-flight optimizations to improve performance, including fine-tuning keywords, blacklisting specific domains and making adjusting frequency caps.
Through multiple tactics and post-launch optimizations, Grenis was able to achieve a CTR of .18%, exceeding the client’s goal.
Top performing keywords:
- gmat prep
Top performing domains: