Tourist Attraction Wins Visitors with Grenis

Tourist

Company Type:

Tourism

Goal:

Tactics Used:

Keyword Search Retargeting, Category Contextual Targeting, Geo-Fencing

Challenge Outline:

A local arts and entertainment venue wanted to use programmatic video and targeted display Ads to drive awareness and increase summer visitors. They enlisted the help of Grenis to more precisely target their audience, improve overall advertising performance and achieve a CTR above the industry average of .08-.1%.

Solution:

The Grenis team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and geo-fencing. The search retargeting and category contextual targeting elements were supported by video creative. The Grenis team and our multivariate algorithms continually optimized the campaign after launch by fine-tuning keywords and categories, blacklisting underperforming domains and implementing frequency capping. Additionally, our team was able to further optimize based on latitude and longitude data within local, targeted surrounding areas of the venue and applied these geo-locations to target our delivery to the intended audience.

Results:

With approximately one month remaining in the campaign, Grenis has delivered a CTR of .2%, with the geo-fence tactic achieving a .23% CTR. Grenis will continue to make adjustments and further optimize the campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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