Tech Company Gets an Ad Tech Solution

Consulting Tech Company

Company Type:



Drive Conversion and a CTR higher than 0.1%

Tactics Used:

Targeted Advertising Campaign: Keyword Search, Site Retargeting

Challenge Outline:

A large technology consulting firm was looking to increase users of its network and software solutions. They enlisted us to help reach their target audience, deliver timely advertisements and drive conversions. The advertiser’s goal was to achieve a CTR higher than the industry average of 0.08-0.1%


Our team developed a comprehensive strategy of search retargeting at the keyword level and included site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords and increase frequency of visibility per prospect by limiting the recency of data used in the campaign. Adjusting recency to 10 days ensured to catch prospects early in the search for a software provider and increase the quantity of ads delivered per prospect without increasing budget. During this learning we also applied A/B testing of ad groups to ensure we were engaging prospects with the right messaging.


Through multiple tactics and optimizations, Grenis Media was able to deliver a CTR of 0.15%, nearly double the industry average and the client’s goal. The client appreciated the multiple approaches that were used to ensure success and has since added event targeting to their program continuing to leverage A/B ad testing and event specific artwork.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.