Restaurant Chain Wins Low-Cost Conversions


Company Type:



$20 CPA

Tactics Used:

Targeted Advertising: Geo-Fencing, Keyword Search Targeting, Category Contextual Targeting, Site Retargeting

Challenge Outline:

A regional restaurant chain was looking to build brand awareness and drive in-store conversions at a low CPA. They were unable to find a vendor who could reach the target market and keep the CPA at or below $20. They enlisted the help of Grenis Media to utilize new geo-fencing technology in order to more precisely target their audience, track conversions, and improve their overall advertising performance.


The advertiser identified the key restaurants for which they wanted to increase visits and sales, as well as their top 10 competitor locations. The Grenis team then developed a comprehensive strategy of geo-fencing with conversion zones to target those competitors within a 10 mile radius and then measure conversions to the advertiser’s restaurants. The campaign also featured search retargeting at the keyword level, category contextual targeting and site retargeting. The Grenis team and our multivariate algorithms worked to further optimized the campaign based on latitude and longitude data within local, targeted areas and applied these geo-locations to target our delivery to the advertiser’s intended audiences. Additionally, the team was also able to further optimize keywords mid-flight to decrease CPA and extend reach to the target audience.


Grenis was able to deliver a low CPA of $8.95, which far exceeded the advertiser’s goal of $20 CPA. With Grenis’ Conversion Zone tool, the advertiser was also able to track their Total Visit Rate (TVR), which showed the percentage of people who were served an ad and came to the store, and Cost Per Visit (CPV), which denoted the amount of advertising spend per a person who came to the store.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.