Lighting and Electrical Store Boosts In-Store Visits

Building and Design

Company Type:

Electrical

Goal:

Drive Foot Traffic

Tactics Used:

Programmatic Ads: Geo-fencing

Challenge Outline:

A lighting and electrical store wanted to target relevant consumers and drive traffic into their showroom. They enlisted the help of Grenis to utilize new geo-fencing with conversion zones technology to target current shoppers and track online-to-offline conversions.

Solution:

The Grenis team and the advertiser developed a comprehensive digital media marketing strategy to target individuals who visited nearby home goods stores, furniture stores and other competitors. The team built geo-fences around each location to target individuals who visited those sites and drew a conversion zone around the advertiser’s store to measure online-to-offline conversions. After campaign launch, Simpli.fi and our multivariate algorithms made optimizations to improve campaign performance including geo-fencing additional competitors based on the success of the original targeting zones.

Results:

To date, Grenis has delivered more than 1,800 geo-fence conversions. Since the campaign began, the advertiser has experienced a corresponding increase in in-store traffic and sales.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
prevnext