Landscape Distributor Business Blooms

Building and Design

Case Study Details

Company Type:

Landscape

Goal:

Increase Store Traffic

Tactics Used:

Programmatic Advertising: Geo-fencing, Keyword Search Retargeting, CRM/Email Targeting

Challenge Outline:

A well-known landscape distributor wanted to make the local neighbors fall in love with their hardscape products and make past customers aware of a spring promotion to get business booming. The landscape distributor had a healthy customer list and was interested in attracting business purchasing products from other local stores.

The Must Have’s

  • Inform past customers of the promotion
  • Target known prospects and competitor distributors
  • Increase Foot Traffic and Sales

Solution:

Amplify Brand Exposure with Precision

  • Target foot traffic with geo-fencing at 20 nearby distributor locations
  • CRM/Email Match 18,000 customers for direct targeting
  • Keyword Search Targeting to target new interest-based users
  • Create a landing page to capture leads with an appealing offer matching the promotional material
  • Setup conversion tracking for both instore visits and online metrics

The Results:

  • The Landscape Distributor saw more than flowers blossom.
  • Distributor foot traffic increased: 45%

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.