Case Study Details
Company Type:
Landscape
Goal:
Increase Store Traffic
Tactics Used:
Programmatic Advertising: Geo-fencing, Keyword Search Retargeting, CRM/Email Targeting
Challenge Outline:
A well-known landscape distributor wanted to make the local neighbors fall in love with their hardscape products and make past customers aware of a spring promotion to get business booming. The landscape distributor had a healthy customer list and was interested in attracting business purchasing products from other local stores.
The Must Have’s
- Inform past customers of the promotion
- Target known prospects and competitor distributors
- Increase Foot Traffic and Sales
Solution:
Amplify Brand Exposure with Precision
- Target foot traffic with geo-fencing at 20 nearby distributor locations
- CRM/Email Match 18,000 customers for direct targeting
- Keyword Search Targeting to target new interest-based users
- Create a landing page to capture leads with an appealing offer matching the promotional material
- Setup conversion tracking for both instore visits and online metrics
The Results:
- The Landscape Distributor saw more than flowers blossom.
- Distributor foot traffic increased: 300%
What Our
Clients Are Saying
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business. We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
