Case Study Details
Increase Store Traffic
A well-known landscape distributor wanted to make the local neighbors fall in love with their hardscape products and make past customers aware of a spring promotion to get business booming. The landscape distributor had a healthy customer list and was interested in attracting business purchasing products from other local stores.
The Must Have’s
- Inform past customers of the promotion
- Target known prospects and competitor distributors
- Increase Foot Traffic and Sales
Amplify Brand Exposure with Precision
- Target foot traffic with geo-fencing at 20 nearby distributor locations
- CRM/Email Match 18,000 customers for direct targeting
- Keyword Search Targeting to target new interest-based users
- Create a landing page to capture leads with an appealing offer matching the promotional material
- Setup conversion tracking for both instore visits and online metrics
- The Landscape Distributor saw more than flowers blossom.
- Distributor foot traffic increased: 300%