Helping Equipment Dealers find the Right Online Tools

Equipment Dealer

Company Type:

Equipment Dealer


Gain brand loyalty and capture competitor prospects

Tactics Used:

Keyword Targeting & Geo-Fencing

Client Quote:

This campaign was instrumental in getting more foot traffic to our store. Being able to track in-store visits with a digital campaign was something that really helped to prove value.

Challenge Outline:

This large equipment dealer’s goal was to increase their online presence and also make sure they were advertising to the local competitor’s prospects.


Grenis’ ran a campaign designed to conquest the dealer’s competition online and offline. Targeting keywords specific to the brands and products sold by the dealer, while also focusing in on keywords used online by the competition, we helped build brand awareness. Using Geo-fencing to target prospects visiting the competitions physical location we were able to drive more foot traffic.


The dealer attributed increased website traffic, and more in-store traffic to the campaign. We were able to track an offline conversion rate of 157%. Prospects that visited the competitor’s locations and were shown an ad were 157% more likely to visit the client’s dealership than those that had not seen an ad. Online the campaign ran with a high CTR of 0.25% and attributed on average 50 additional site visits from prospects that had seen an advertisement online, but not clicked. The initial campaign results were reviewed after the first month. The dealer doubled the media spend for the remained of the year.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.