Helping a Casino improve Their Luck Online

Gambling & Casino

Company Type:



Sell the remaining concert tickets within 10 days

Tactics Used:

Programatic Advertising: Keyword Search Targeting, Contextual Targeting, Site Retargeting

Challenge Outline:

This Casino was struggling to sell tickets to a concert they were hosting. They had seen little response from their radio, TV & social media placements. With over half of the tickets still available and only 10 days until the show, the Casino launched Targeted Display Ads with Grenis Media to help drive attendance and sales. They had a concern with being able to achieve scale in such a short amount of time.


A blend of Search, Contextual and Site Retargeting to effectively reach the target audience within the defined geo-target. Quick campaign setup helped to capture website audience data and grow a pool of relevant warm leads to advertise to online. Scale of the campaign was grown by focusing the majority of the budget towards new prospects that had not yet visited the client website but fit the target audience and location.


Not only did the show sell out in the 10 days during the quick Targeted Display campaign, but users also spent over a minute and a half longer on the site and visited 25% more pages compared to before the campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.