Golf Course Drives up CTR with Grenis

Golf Course

Company Type:

Golf Course

Goal:

.08%-.1% CTR

Tactics Used:

Programmatic Display Ads: Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A golf course was looking to grow awareness among their target audience and improve their programmatic advertising performance. They enlisted the help of Grenis to precisely target golfers in the area, promote the course quality, and achieve a high CTR.

Solution:

The team developed a comprehensive digital marketing strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. Grenis closely monitored the campaign and made multiple mid-flight adjustments, in addition to automated optimizations through Grenis’s use of unstructured data. These optimizations included updating keywords and category contextual elements, and blacklisting specific domains.

Results:

Through multiple tactics and optimizations, Grenis was able to deliver a CTR of .13% over the four-month duration of the campaign, exceeding the industry average CTR of .08-.1%.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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