A golf course was looking to grow awareness among their target audience and improve their programmatic advertising performance. They enlisted the help of Grenis to precisely target golfers in the area, promote the course quality, and achieve a high CTR.
The team developed a comprehensive digital marketing strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. Grenis closely monitored the campaign and made multiple mid-flight adjustments, in addition to automated optimizations through Grenis’s use of unstructured data. These optimizations included updating keywords and category contextual elements, and blacklisting specific domains.
Through multiple tactics and optimizations, Grenis was able to deliver a CTR of .13% over the four-month duration of the campaign, exceeding the industry average CTR of .08-.1%.