This auto dealership was interested in selling more used vehicles in their highly competitive market and enlisted the help of Grenis to improve conversion rates from site visits to inquiries.
Grenis ran a customized blend of targeting tactics to reach the car buying audience within a ten-mile radius. In the early stages, they ran three campaigns: USED CARS, NEW FORDS and F150s.
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make targeted display a key ingredient in their online marketing strategy.