Company Type:
Automotive
Goal:
Drive Foot Traffic
Tactics Used:
Programmatic Advertising: Search Retargeting, Website Retargeting
Challenge Outline:
This auto dealership was interested in selling more used vehicles in their highly competitive market and enlisted the help of Grenis to improve conversion rates from site visits to inquiries.
Solution:
Grenis ran a customized blend of targeting tactics to reach the car buying audience within a ten-mile radius. In the early stages, they ran three campaigns: USED CARS, NEW FORDS and F150s.
Results:
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make targeted display a key ingredient in their online marketing strategy.
What Our
Clients Are Saying
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business. We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
