Electrical Store Plugs into Success

Auto Service Brand Drives In-Store Foot Traffic

Company Type:

Electrical Supply Store

Goal:

Improve upon a saturated paid search campaign

Tactics Used:

Search Retargeting, Contextual Targeting, Site Retargeting

Challenge Outline:

This local advertiser was using paid search and SEO to drive visitors to their site. They were having good success but wanted to see if there was a cost-effective way to improve upon what they were already doing. They partnered with Grenis to add display advertising to their marketing mix with the goal of driving incremental quality traffic to their site.

Solution:

The Targeted Display platform enabled this advertiser to drive 127% more leads and increase the number of new visitors to the site by 30% compared to the previous year. The average time spent on the site increased by 268%, helping to prove the leads driven to the site were both qualified. With the additional traffic to the site, the client saw 20% increase in pages visited. The increase in qualified leads to their site helped the advertiser surpass their 2017 revenue goal.

Results:

Using Grenis’s Geo-Conversion Lift metric, a 246% surge in incremental store visits was attributable to the campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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