Local College Promotes Emergency
Medical Services Program
- Company Type: College – EMS Program
- Goal: Brand Awareness through Targeted Video
- Tactics Used: Keyword Search Targeting, Keyword Contextual Targeting, Category Contextual Targeting, Site
A local community college was looking to build awareness of their Emergency Medical Services (EMS) education program, particularly among Spanish speakers. They enlisted the help of Grenis to reach a relevant audience by utilizing both English and Spanish creative. Their goal was to achieve a high CTR and to track the number of view-through visits to their website.
Grenis digs deep to review the market and competitive landscape to effectively structure your new Paid Search campaign. We review the past years search result data from competitorsto identify organic andEach platform is unique, caters to a different type of user and has different targeting capabilities available. The platform we recommend will depend on the type of customers, the product/service and how the advertiser would like to position their brand.
By optimizing in aggregate to the highest performing keywords in both English and Spanish, Grenis delivered a CTR of .16%. Further, the campaign experienced a 72% video completion rate and the advertiser was able to track the number of view-through visits to their website.