Case Studies

Local College Promotes Emergency
Medical Services Program

  • Company Type: College – EMS Program
  • Goal: Brand Awareness through Targeted Video
  • Tactics Used: Keyword Search Targeting, Keyword Contextual Targeting, Category Contextual Targeting, Site
    Retargeting

Challenge Outline:

A local community college was looking to build awareness of their Emergency Medical Services (EMS) education program, particularly among Spanish speakers. They enlisted the help of Grenis to reach a relevant audience by utilizing both English and Spanish creative. Their goal was to achieve a high CTR and to track the number of view-through visits to their website.

Solution:

Grenis digs deep to review the market and competitive landscape to effectively structure your new Paid Search campaign. We review the past years search result data from competitorsto identify organic andEach platform is unique, caters to a different type of user and has different targeting capabilities available. The platform we recommend will depend on the type of customers, the product/service and how the advertiser would like to position their brand.

Results:

By optimizing in aggregate to the highest performing keywords in both English and Spanish, Grenis delivered a CTR of .16%. Further, the campaign experienced a 72% video completion rate and the advertiser was able to track the number of view-through visits to their website.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
prevnext