Doing It Right for the Equipment World

Heavy Equipment

Company Type:

Heavy Equipment Manufacturer


Acquire new customers at an above average CTR

Tactics Used:

Display Ads: Keyword Search, Competitor Conquesting, Geo-Fencing

Challenge Outline:

This heavy equipment manufacturer was looking to acquire new customers and was unable to find a vender who could reach the target market and keep the CTR at or above .10%. Grenis was tasked to utilize our unique targeting capabilities to reach both the target audience and perform at the requested CTR.


We started the digital marketing campaign with an expanded keyword set due to our expertise with national equipment manufacturing campaigns in the past. We built upon the keyword set using current SEO terms identified for the client’s competitors online to help give a competitive edge to the campaign. We soon added geo-fencing to help target physical dealers across the USA to increase scale and help identify more target customers. Once we saw a correlation between ads and offline store visits, we were able to make an educated decision to modify the campaign recency to further improve results.


Over the course of the campaign, the average CTR was .31% which is slightly more than triple the goal of .10%. With the success of the campaign the advertiser has increased budgets and launched additional campaigns allowing us to further segment audiences and create tailored messaging for to help promote individual dealer locations where equipment is sold.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.