Civil Engineering Firm Reaches Decision Makers

Civil Engineering

Company Type:

Civil Engineering

Goal:

Drive Traffic at .1% CTR

Tactics Used:

Programmatic advertising: Geo-Fencing, Keyword Search Retargeting

Challenge Outline:

An engineering and architectural firm was looking to target decision makers at commercial and residential development companies. They enlisted the help of Grenis to target a relevant audience of prospective buyers with a performance goal of achieving a .1% CTR.

Solution:

Grenis and the advertiser developed a strategy of keyword search retargeting and geo-fencing to reach potential buyers with intent-based data. The team built custom-shaped geo-fences around offices of prospective customers to reach individuals who worked in these locations. After launch, the Grenis team and our multivariate algorithms made enhancements to improve campaign performance including optimizing keywords, modifying recency, and adjusting frequency capping. Ultimately, recency was set at one day to reach buyers with immediate interest and frequency was capped at two impressions per day to ensure appropriate exposure to each user.

Results:

During the three-month campaign, Grenis delivered a .15% CTR, exceeding the initial campaign goal.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
prevnext