Chiropractor Gains Patients with Geo-Fencing

Hospital and Healthcare

Company Type:

Hospital and Healthcare


Raise Awareness and Increase Visits to the Practice

Tactics Used:

Targeted Advertisement: Geo-Fencing, Keyword Search Targeting, Category Contextual

Challenge Outline:

A local chiropractor’s office was looking to raise awareness and increase visits to the practice’s website and physical location. They enlisted the help of Grenis to utilize geo-fencing and other programmatic tactics to reach individuals suffering from back pain.


The Grenis team and the advertiser developed a strategy of search retargeting at the keyword level and category contextual targeting to reach individuals in the area searching for and reading content on the web about back pain, injuries, and nearby chiropractors. The team built geo-fences around local hospitals and health clinics, as well as body shops and collision centers to target people who were suffering from whiplash with targeted creative. The team also set-up a conversion zone around the chiropractor’s office to track offline conversions. After launch, Grenis and our multivariate algorithms optimized the campaign by adjusting keywords, shifting budget programmatically, and tweaking pacing to ensure proper delivery.


Over the month-long digital marketing campaign, Grenis delivered a .21% CTR, more than doubling the industry average. Additionally, the advertiser measured a $34 Cost Per Visit for the geo-fencing tactic.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.