A bankruptcy law firm was looking to build awareness among its target audience and encourage individuals with debt to consider bankruptcy. They enlisted the help of Grenis to precisely target debt-ridden persons with a goal to achieve a .12% CTR.
The Grenis team developed a comprehensive strategy of keyword search retargeting and category contextual targeting to reach individuals scouring the Web for terms and phrases related to debt and bankruptcy. With quick learning from the campaign launch, Grenis and our multivariate algorithms made in-flight optimizations to improve campaign performance, including adding, removing, and adjusting keywords and category contextual elements.
Through multiple tactics and optimizations, Grenis Media has nearly tripled the goal with a .34% CTR. With several months remaining in the campaign, Simpli.fi will continue to make optimizations to further improve performance.