Bankruptcy Law Firm Reaches Debt-Ridden Users

Legal

Company Type:

Legal

Goal:

0.12% CTR

Tactics Used:

Targeted advertising: Keyword Search Targeting, Category Contextual Targeting

Challenge Outline:

A bankruptcy law firm was looking to build awareness among its target audience and encourage individuals with debt to consider bankruptcy. They enlisted the help of Grenis to precisely target debt-ridden persons with a goal to achieve a .12% CTR.

Solution:

The Grenis team developed a comprehensive strategy of keyword search retargeting and category contextual targeting to reach individuals scouring the Web for terms and phrases related to debt and bankruptcy. With quick learning from the campaign launch, Grenis and our multivariate algorithms made in-flight optimizations to improve campaign performance, including adding, removing, and adjusting keywords and category contextual elements.

Results:

Through multiple tactics and optimizations, Grenis Media has nearly tripled the goal with a .34% CTR. With several months remaining in the campaign, Simpli.fi will continue to make optimizations to further improve performance.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
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