Bank Earns Low-Cost Conversions with Grenis

Financial Services

Company Type:

Bank

Goal:

Conversions under $250

Tactics Used:

Targeted Advertising: Keyword Search Targeting, Site Retargeting

Challenge Outline:

A large bank was looking to build brand awareness of their personal financing solutions among their target audience and drive online conversions at a low CPA. They enlisted the help of Grenis to utilize a variety of display advertising tactics in order to more precisely target their audience, track conversions, improve their overall advertising performance and keep the CPA below $250.

Solution:

The Grenis team developed a comprehensive strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, Grenis and our multivariate algorithms worked to enhance the campaign by optimizing keywords and blacklisting certain domains mid-flight to more precisely reach the target audience. The campaign was further optimized by implementing dayparting, while also making pacing and frequency capping adjustments mid-flight to maximize budget and impressions while keeping the CPA low.

Results:

Through multiple tactics and post-launch optimizations, Grenis was able to deliver a CPA of $110, which far exceeded the advertiser’s goal of $250 CPA.

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