Auto Service Brand Drives In-Store Foot Traffic

Driving Foot Traffic with Timely Ads

Company Type:



Drive Foot Traffic with Timely Ads

Tactics Used:

Targeted Programmatic Advertising: Geo-fencing, Keyword Search Retargeting, Category Contextual targeting

Challenge Outline:

A well-known automotive services brand with thousands of locations across the U.S. wanted to increase in-store foot traffic and effectively measure that lift. They selected Grenis based on their ability to localize the national campaign to more than 2,000 store locations and their advanced location-based mobile advertising technology with online-to-offline attribution.


Together, the brand, their agency, and Grenis developed a strategy to target local car owners at the time they were due for various automotive maintenance; conquest competitor locations; and measure incremental in-store foot traffic. The team built geo-fences around designated areas near each store location to reach people in close proximity and drew conversion zones around each of the advertiser’s locations. A complementary Search Retargeting strategy targeted car owner who indicated interest based on their web activity for tire services, oil changes and more. Additionally, the campaign utilized Event Targeting, which allows advertisers to capture users from a location at an exact date and time period and serve them ads later. Grenis built Event Targeting geo-fences around all local competitors in a 10-mile radius around each store and retargeted the users three months later at the time their next oil change would be due.


Using Grenis’s Geo-Conversion Lift metric, a 246% surge in incremental store visits was attributable to the campaign.

What Our
Clients Are Saying

Myles Leiker
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea Harris
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business.  We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del Chiaro
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.