Hospital and Healthcare
Geo-Fencing, Keyword Search Targeting, Category Contextual
An audiologist was looking to promote hearing aids and hearing assessments with a localized programmatic advertising campaign. They enlisted the help of Grenis to utilize new geo-fencing with conversion zones technology and several other tactics to reach their target audience, track offline conversions, and achieve a CTR of .1%.
The advertiser identified several area competitors, and the Grenis team built geo-fences around each clinic to target visitors to these locations. Grenis then set-up conversion zones around the advertiser’s clinics to measure offline conversions. The campaign also featured search retargeting at the keyword level and category contextual targeting to maximize reach and performance. After launch, Grenis and our multivariate algorithms made enhancements to improve performance including optimizing keywords, implementing frequency caps, and blacklisting domains.
Over five months, Grenis has delivered a CTR of .13%, exceeding the client’s initial goal of .1%. Further, the campaign has resulted in 282 geo-fence conversions, which is the number of individuals who entered a geo-fence, were therefore delivered an ad, and then visited the advertiser’s location.