Case Study Details
Company Type:
Architecture
Goal:
Awareness of New Products
Tactics Used:
Addressable Geo-fencing, CRM/Email Targeting, Site Retargeting
Challenge Outline:
An American manufacturer supplying hardware to custom home builders and architects was diversifying their product line and needed a quick way to deliver awareness of the change to their target market.
The Must Have’s
- Increase brand recall
- Create multiple audience segments to target product specific
- Target office locations of prospective architects
Solution:
A Media Plan Crafted with Quality
- Setup various conversion metrics to measure success
- Crafted eye-catching HTML5 artwork to promote each product
- Achieved a 79% match rate of CRM data for targeting
- Using Addressable Geo-Fencing we targeted 15,000 architect prospects directly
- Segmented the website to capture traffic and send a secondary message to site visitors
The Results:
- 55% Increase in Organic Traffic
- View Through Conversion Rate: 0.43%
