Case Study Details
Company Type:
Architecture
Goal:
Awareness of New Products
Tactics Used:
Addressable Geo-fencing, CRM/Email Targeting, Site Retargeting
Challenge Outline:
An American manufacturer supplying hardware to custom home builders and architects was diversifying their product line and needed a quick way to deliver awareness of the change to their target market.
The Must Have’s
- Increase brand recall
- Create multiple audience segments to target product specific
- Target office locations of prospective architects
Solution:
A Media Plan Crafted with Quality
- Setup various conversion metrics to measure success
- Crafted eye-catching HTML5 artwork to promote each product
- Achieved a 79% match rate of CRM data for targeting
- Using Addressable Geo-Fencing we targeted 15,000 architect prospects directly
- Segmented the website to capture traffic and send a secondary message to site visitors
The Results:
- 55% Increase in Organic Traffic
- View Through Conversion Rate: 0.43%
What Our
Clients Are Saying
Myles LeikerIndustry Marketing Manager | JCB Inc.
The Grenis Media team was incredibly responsive to our needs and always acted quickly when responding to our various asks. I always felt like we were well taken care of, and that I understood how Grenis was executing our campaigns.
Arethea HarrisNational Marketing Manager | Velux Canada Inc.
They have provided valuable insights, their ability to understand and use the data to effectively target and influence our B2B and B2C audiences has been a tremendous success in growing our business. We have seen great increases in site traffic, above average CTRs better exposure post events.
Tarra Del ChiaroDirector of Marketing | Accurate Lock and Hardware Co.
My experience working with the Grenis Media team has been nothing but positive. They have always proved to be a great agency partner by making suggestions to existing campaigns and recommending new strategies to keep activations fresh and effective.
