A national swimwear brand was looking to promote a variety of specials and drive in-person visits. They enlisted the help of Grenis to utilize geo-fencing with conversion zones technology to more precisely reach their target audience and to measure and report on online-to-offline conversions.
The advertiser identified the key direct competitor stores, indirect competitor stores, and big box stores for which they wanted to increase traffic from. The Grenis team then developed a comprehensive strategy of geo-fencing with conversion zones to target those competitors within a 10 mile radius and then measure conversions to the advertiser’s stores. The campaign also featured search retargeting at the keyword level, category contextual targeting to target consumers interested in traveling to a hot destination and other swim wear related keywords. The Grenis team and our multivariate algorithms worked to further optimized the campaign based on latitude and longitude data within local, targeted areas and applied these geo-locations to target our delivery to the advertiser’s intended audiences. Additionally, the team was also able to further optimize keywords mid-flight to decrease CPA and extend reach to the target audience.
With Grenis’ Conversion Zone tool, the advertiser was also able to track their Total Visit Rate (TVR),which showed the percentage of people who were served an ad and came to the store. A 35% increase in store traffic was measured. An average of 35 new store visitors per location!